Some of these situations exist in your company?
- The internal databases are not updated, phone numbers and e-mails addresses are wrong, too much time lost to find a prospect, but there is no planned process to update the database, neither a nominated owner.
- There is no information about commercial and technological profiles; there is no data about revenue and employees of target accounts, neither technological solutions they use. Too much time and money is lost in accounts that not qualify as targets.
- Sales dropping and the profit margin reducing, due to fall of efficacy and the cost of opportunity.
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